With over 30 years of experience in media and journalism, I am a storyteller who uses my skills for good. I am the founder and director of Pascale Media, a boutique communications and marketing agency based in Adelaide that specialises in social issues and ethical products. I help clients locally and nationally craft and share their stories with impact, using a range of media and communications services, such as planning, strategy, copywriting, video and audio production event management, and online services.

I have worked with a range of clients across some of the most complex social issues such as family and domestic violence, mental health, child protection and addiction.

In addition to my communications work, I am a producer and founder of Pop Pictures, a production company that creates compelling stories in film, television, and online media. I have produced award-winning documentaries, short films, and digital projects that have screened nationally and internationally.

In 2017 I partnered with LJ Loch to create Outspoken Women. As a company we specialised in professional development training for women wanting to take the next step in their careers. This included media training, public speaking and workplace communications.

I was also an elected representative of the Ranges Ward for the Adelaide Hills Council, where I advocated for residents and community, while contributing to the governance of the council. I brought my media and advocacy expertise to this role, as well as my passion for local issues.