Talking further on Behind the Screens

Behind the scenes of ANZAC GIRLS by Matt Nettheim

Behind the scenes of ANZAC GIRLS by Matt Nettheim

Over recent months I have been commenting in the media and reporting the changes to the South Australian film industry.

You can listen to my interview on Radio Adelaide’s Behind the Screens here.

Posted in Film, Media | Tagged , , , | Leave a comment

Labels are for Fashion


Tall, short, medium build, dark hair, blonde hair, green eyes, blue eyes…. There are so many ways you can describe yourself. Usually we start with our physical appearance then it doesn’t take long before we start listing the more personal traits.

Shy, outgoing, opinionated, easy-going, flaky.

It helps us find simple ways for people to know who we are. It is like our very own ‘elevator pitch’, that quick quirky sentence that is supposed to say everything about you.

We are complex creatures but in our time poor world no one really wants to hear about the complexities of who we are or how we got here. It’s that reason why admitting you may have had a mental illness or are living with one is fraught with problems. In one word you not only describe a medical condition but inadvertently sum up your life experiences in a 2 – 3 syllable word.

That one word then brings with it assumptions, prejudices and worse still stigma. Those brave enough to say it out loud know this, they also know if they don’t speak up then mental illness and  mental health will continue to be misunderstood.

On Friday the Mental Health Coalition of SA marked Mental Health Week with the releasing of balloons in Victoria Square. While it made for a beautiful image, it was also a symbolic gesture to let go of the stigma of mental illness.

Stigma comes in all shapes and sizes. It can be the obvious shunning of someone either physically or personally , or it could be discreet by creating excuses not to see or be around someone. Either way it is not helping that person with a lived experience of mental illness, nor is it helping us as a community to come together and understand it more.

The 2013 National Mental Health Commissions Contributing Life study uncovered;

Up to 49% of Australians would avoid someone with a mental illness.

37% of Australians wouldn’t employ someone with chronic schizophrenia and 23% wouldn’t employ someone with depression.

About 60% of family members report experiencing negative, hurtful and offensive attitudes from the public.

65% of people who have experienced a mental health problem in the last 12 months have not sought help for that problem.

A quarter of 16–24 year olds have experienced symptoms of a mental health problem in the past 12 months.

And about 50% of mental health problems emerge by the mid-teens, and 75% by age 25.

This Mental Health Week our national broadcaster is tackling misconceptions about mental illness and health through its Mental As campaign. For this to be effective we all need to remember when the week is over, that mental health is for life.

The stigma behind mental illness stops with all of us. So when we next hear our family, friends, colleagues, community leaders and media perpetrating stigma, it’s our responsibility to speak up and make it stop. Because labels are for fashion, not for individuals.


This post was published on mindshare for Mental Health Week.

Posted in General, Media | Tagged , , , | Leave a comment

Well here’s some news – women fight wars.

Kurdish woman on the frontline in Syria. Image by  AP.

Kurdish woman on the frontline in Syria. Image by AP.

Last night Tara Brown filed her report from Syria and Iraq where she spent time with Kurdish women on the frontline. They are fighting Islamic State (IS), protecting villages and themselves. They’re not alone but in combat alongside men.

Women fighting wars is nothing new. Vietnamese women fought on the frontline of the Vietnam War and Russian women were instrumental in World War 2.

The story of Kurdish women on the frontline in Syria was reported on the BBC almost a month ago. By that time they had already been fighting IS for two years. The piece gave context to the fight and the role of women as equal, if not more, value to their male counterparts.

Brown also gave context of the war and while she also portrayed these women as equal to their male counterparts, she destroyed all of that with one question. Shouldn’t these women be thinking about make up and boyfriends? she asks one Kurdish freedom fighter.

If watching Brown flinch repeatedly as she stood by an open window during cross fire was not enough to show she was a long way from home, that question certainly did.

The rape and torture of women and children as a frontline attack has been used repeatedly in times of war. Is it any real surprise to see women pick up arms to defend themselves and their way of life?

Australian women fighting on the frontline of war is still a new concept for us. However for some women living in conflict zones, it’s a part of life.

This is not ‘breaking news,’ it’s history repeating itself.

Posted in Journalism, War, Women | Tagged , , , | Leave a comment

Innovate or …..

Newspapers are dying, so let's get on with it.

Newspapers are dying, so let’s get on with it.

Innovation and journalism are not two words you usually associate together. But in order for journalism to survive it needs to innovate. I’ve said it before on this blog – this is actually a good thing and creates an exciting time for journalists.

As old models and formats struggle for audiences – and relevance – it is time for a new wave of journalism to step up and take hold of this opportunity. And that’s exactly what it is, an opportunity.

I was fortunate recently to experience the opportunities available to us. A few weeks ago the MEAA held a two day workshop with Lisa Williams the Director of Digital Engagement for the Investigative News Network. Her expertise is working with startups and helping them take their idea to fruition.

Over the workshop we teased out our pitch, created a plan to move forward and strategise finding investors. Sharing the workshop with journalists and programmers who are finding new ways to present the news was actually exciting.

Following are three key things I came away from the workshop with.

1. Be clear & concise

We often hear about the elevator pitch as the tool you use to sell your idea to that key investor in two sharp sentences. While this is true what I found is it actually refines your idea, distils it to something anyone can get. My idea, a dedicated site for freelancers to pitch work, has often left my friends glassy eyed when I explain it to them.

Now you should always have your elevator pitch ready for when you get stuck in one with Richard Branson. But just in case that day never happens, still take a moment to get your idea down to two sentences for no other reason than to bring it down to the essence of what it is.

2. Don’t be afraid of being first

For two days I shared ideas with a dozen or so people who had ideas that I’d never heard of before. In fact some were so left of centre if I didn’t meet them I could very well have never heard of them at all. While all our ideas were different and unique we had one thing in common – they were all original.

And that was our strength, there was nothing like what we had in the marketplace. That also became our strength and not our weakness because pioneers shape the world.

3. Be passionate

When I got to the workshop I was panicked by the idea of exposing my undeveloped idea in front of a room of strangers. But the moment they began quizzing me about my idea I knew why I was there – to passionately argue for what I believed in. It was my idea and I knew it had legs.

Nothing compares to your own enthusiasm for an idea and the tenacity to make it happen. We can be precious about intellectual property but at the end of the day, whoever tries to steal your idea is missing a key ingredient – your passion to make it happen.

Posted in Journalism | Tagged , , , , | Leave a comment

ANZAC Girls Through Rose Coloured Glasses

Behind the scenes of ANZAC GIRLS by Matt Nettheim

Behind the scenes of ANZAC GIRLS by Matt Nettheim

It’s no secret I love a good period piece.

I’ve watched every season of Underbelly just for the art direction. And don’t get me started on the Miss Fisher series. Nostalgia with a twist of feminist history, my kind of Friday night.

So of course there was much delight in my household when ANAZAC Girls finally appeared in the TV guide.

Shot here in Adelaide at the Adelaide Studios I literally watched it come together around me. The northern side of my office block became a 1915 Greek Village and undeveloped rooms upstairs in to a Cairo hospital. Passing streams of extra’s dressed as World War 1 patients was just a trip to the post box some days.

But it did not stop there. ANZAC Girls is the perfect advertisement for film locations in SA. In fact I’ve recognised so many in this series I’ve started a drinking game. And just as well, because I am starting to think I need a stiff drink to get through it.

There are many ways you can tell the ANZAC story and ANZAC Girls had the makings for something really special. The cast is  strong, loving Anna McGahan as Olive and Caroline Craig does well too. Unfortunately the script’s not giving them much to really sink their teeth in to.

Then there is the cinematography which feels to me unimaginative and the edit almost formulaic. But aside from the issues I have with the lack of storytelling, there is a much bigger problem with the series.

ANZAC Girls highlights the problem with celebrating a major event like the Gallipoli landing on such a grand scale and what it does for our understanding history.

The ANZAC story is thick with nostalgia, full of stories of legend, loss and love. And with so many ways to tell it series like this sadly falls through the quality control cracks.

Of all the ANZAC series that will be coming out in the next 12 – 18 months, ANZAC Girls was the first. Admittedly there were high expectations – how often do we talk about women on the frontline when we talk about Gallipoli?

Unrecognised by the Army, they too did it hard with their own casualties.

World War 1 was a terrible campaign that we suffered from dearly. Yet remembering it through the filter of ANZAC Girls it does what Lieutenant General David Morrison was concerned about. It romanticises war and creates a myth around it.

In the world of ANZAC Girls the injured were treated and we assume survive as they die only occassionally. But more amazingly in these harsh conditions the Sister’s uniforms stay clean, their hair is washed and no ounce of dirt makes it on their face.

I have not seen such staid television like this in years. And I know why. It is an outdated history lesson, sentimental yet lacking emotion and just like the Sister’s uniofrms, everything is sterile.

Posted in Film, Television | Tagged , , , , , | 1 Comment

Is Seeing Believing?

When news of the MH17 crash came to light journalists and media outlets were on the ground, commenting from Australia and sharing every detail they could find.

I remember the Friday night before the weekend papers were out reading one harrowing account from a journalist who was walking through the crash site in the Ukraine. Aeroplane parts, toys, books, clothes, luggage and bodies. Lots of bodies.

One description of a child stayed in mind for hours. It unnerved me so much I dreamt about it that night. The following morning I was still unsettled by an image that was now in my subconscious. It was an image put there by words, not pictures.

That Saturday I was horrified to see The Weekend Australian had put on the front page a photograph that had dead bodies in it. Not inside with a warning or with the feature pieces – but on the front page.

As Media Watch pointed out this week this decision, and that of other publications, to graphically show images of dead bodies caused much debate. While some of us are disgusted by it there are those who believe the only way we can truly show the inhumanity of what has happened is to show it in its full force.

Would family and friends of the victims agree?

After knowing the words of one well written piece was able to infiltrate my dreams and wake me sicken by what had happened I questioned whether we need pictures.

This week the news has continued to report on Israel’s attack on Gaza.

One morning I heard reports on the radio that an Israeli strike hit a UN school where women and children were sheltering, killing 15 people. That report alone did not need images I could already see it in my imagination. There they were cowering for protection, praying for the shelling to stop and then being hit. Left in rumble with stains of blood. I’ve seen enough to know what this looks like.

One argument for showing graphic images is that it is our responsibility in the media to “reflect what is reality”. I couldn’t agree more but once I again I ask does a barrage of graphic images do this, especially when we as a society are becoming so desensitised by it?

As Paul Barry pointed out. Regardless of our outrage or support mainstream media’s use of these images now is just trying to keep up with social media.

NB: I have not used any images in this article or links which contain them as a decision not to perpetuate the saturation we have experienced in recent weeks.

Posted in Media | Tagged , , , , | Leave a comment

Murdoch vs Murdoch

Image courtesy of Simon Howden

Image courtesy of Simon Howden

Today I had a guilty mum moment. Not one of those moments where the media told me to go out and buy something to quell it. No this guilty moment happened when I saw an advertisement for a children’s sponsored fundraiser.

Called Step-a-thon it is an event where children register and receive a free slap on pedometer. They then ask friends and family to sponsor them for the amount of steps they take in one week.

My first thought was, ‘wow, my son would get in to that, have a good time, be healthy and do something for charity.’ Then I saw this event was a fundraiser for the Murdoch Children’s Research Institute.

I went off the idea. And so here comes the guilt.

All big Corporations have a charity arm and some of them do good work. Just take the Bill and Melinda Gates Foundationa. Stopping polio around the world, it’s the type of philanthropy we need.

Yet somehow when you see a segment like this on MediaWatch I’m left wondering where is the good will?

How can a Murdoch owned newspaper construe the truth about cancer killing cigarettes then expect us to believe a foundation which carries the same name seriously cares about healthy children?

Of course media should be independent. But it should also be telling the truth. If it did then perhaps I wouldn’t be associating a charity’s good work with one rogue newspaper.

Posted in Media | Tagged , , , , | Leave a comment

One of Us

An image on Facebook of Australian journalists protesting.

An image on Facebook of protesting Australian journalists.

The day after Peter Greste’s seven-year sentence was handed down I watched Balibo. I had recorded it some weeks ago when it was on SBS on a Saturday night. It really brought home to me in a graphic way the risks Australian journalists take as foreign correspondents.

It also reminded me how being an Australian journalist and citizen means nothing in some countries, especially in times of conflict.

Back in March this year Mona Elthaway, an Egyptian-American freelance journalist and commentator was on QandA. When talking about Egypt and their judicial system she referred to a case where a judge ordered the death sentence for 529 people after only two sessions in court.

“We don’t have a jury system in Egypt,” she said. “So by no stretch of the imagination did they have a free and fair trial. I don’t care what group they belong to. They can belong to Satan worshippers for all I care. Nobody deserves to have a trial like that.”

She went on to talk about the incoming President Field Marshall Abdul Fattah el-Sisi and their military regime.

“We want a very, very clear denunciation of what happens in Egypt, because we’re trying – we’re trying very hard to fight the military regime under incredible odds,” she implored. “There is no justice in Egypt. There is no fair trial in Egypt. And what you saw happen, unfortunately, is a result of that, that this one judge thought he could get away with that. Hopefully he won’t because the world, I hope, is paying attention.”

Was Australia paying attention?

The same day Elthaway was on Australian television condemning the Egyptian courts Greste and his two colleagues had been denied bail. They had now been held in custody for three months.

QandA, a forum for which I am sure will have plenty to say about Greste’s sentence next week was silent that evening in March. Greste’s name was not mentioned once. However journalists were well aware of his name the MEAA was posting regular updates about his arrest and trial in their bulletins.

Like Balibo, it felt like this was happening to some other journalists in some other country and only other journalists cared about it.

Posted in Journalism, Media, War | Tagged , , , , | Leave a comment

The Art of Blogging…..

Working Mum In Action

Working Mum In Action

I shocked myself the other day when I looked at the archive list on my blog. Wow, December 2010 was when I published my first blog – almost 3 and half years ago.

It was called Mia Puglia and was about the South Australian government, then under Mike Rann, investing thousands of dollars in to the Italian village Puglia. The fact the family of the Premier’s wife was from there was no coincidence.

Reading it made me I cringe. Not so much because of my writing but because of what I was writing. When I started blogging I didn’t really know what I was doing. I just had one objective, to write regularly.

It took a few master classes to understand what that really meant but I got there and now writing a blog once a week is part of my work schedule.

You see as a freelance journalist I can’t rely on an Editor to publish my work consistently – yet I can.

Keeping my own blog not only guarantees I am published online once a week, it also keeps me writing.  And the only way I can improve my writing is to write, then write and then doing some more writing.

With a blog I can vent, share an opinion, ask my readers for their perspective or just use it to publish an article that no one bought.

But blogs don’t have to be just about writing opinions or thoughts. They can be how to guides, photographs, short movies, poems, creative writing or all of the above. The beautiful thing is, a blog is whatever you want it to be.

Often the biggest hurdle to blogging is starting.

This coming July I will be, on behalf of mindshare, running a blogging and social media workshop at the Adelaide City Library. Every Tuesday from July 1 to 22 at 10:30-12:30 I will teach you how to start a blog, populate it with content and advertise it through social media.

If you’re interested email me at, places are limited so get in quick!

Posted in General, Media | Tagged , , , , | Leave a comment

It’s Time We Had THAT Talk


Are we making art or a profit?

Before the budget the Australian media whipped itself into frenzy around the Government’s Commission of Audit. And rightly so we had been waiting months for its findings and being delivered prior to the budget meant newsrooms had plenty of fodder to make predictions by.

As a producer I was keen to read the Commission’s suggestion for the film industry. It argued we streamline arts organizations to create efficiencies, this included in Screen Australia.

It said; “Bringing together the Australia Council, Australian Business Arts Foundation Ltd, Screen Australia and the Bundanon Trust into a single arts council would also reduce administrative costs and support closer collaboration within the arts community. It will provide improved capacity for grant and procurement processes to be centrally and professionally managed.”

Now the idea of merging Screen Australia with the Australia Council was bound to be controversial. Here are two separate bodies that deal with two fundamentally different streams of work.

Yet before we scream ‘it’s the end of the world as we know it’, let’s take a look at the current state of play.

In the budget the Government proposed the Australia Council lose $30m over the next three years. Meanwhile Screen Australia will lose $38 million over the next four years. The prediction is the fall out will mean smaller pools of funding for the arts and film sectors.

Perhaps if the two organizations did merge we could soften the blow. They could find efficiencies in staffing, programs could have an overhaul and those filmmakers who argue they are making art will be right at home.

As for the rest of us, we’d have to find more private investment, get our broadcasters (who are profiting from our work) to pay a bit more and we’d become comfortable with the word commercial.

At least in a commercial world if we made bombs at the box office we’d have investors to answer to. Right now if we make bombs we’re not shun from government or state agencies. Instead the opposite happens and we’re given another go at it because it’s about how many screen credits you have not how many dollars you earn.

Now I’m not shirking the problem we have with getting audiences to see our films. Hollywood does have a lot to answer for. Their blockbusters have marketing budgets bigger than our production budgets and that’s hard to compete with. But there is something else we’re competing against – investors.

Private investors and big corporations back the Hollywood system and they demand a return.  A box office flop will not make you in that town – it will break you.

The do or die attitude forces filmmakers to make movies that reach wide audiences, with stories that are universal and engaging.

And here in lies our problem. Cinema has the potential to be a huge income earner for producers and investors in Australia yet we are falling well short of the mark. Unlike other art forms, films can actually make a return. But we’re not and theory is that’s because we are not looking at ourselves as a commercial proposition but art.

You see when art does not make a return we argue its importance based on cultural value. Sure Australian cinema has cultural value and we love to see our stories on the screen. All of our broadcasters have their own break out Aussie series or mini-series to prove that.

So why isn’t this translating to cinema?

We have an industry full of talent in front and behind the camera. Our audiences should be smashing box offices, but they won’t while we persist in making art and not profits.

Posted in Australian Politics, Film | Tagged , , , , , | Leave a comment